The publication of client mainly refers to the magazine, handbook or pamphlet published by the corporate in the fixed time. Most of corporations can make good use of their own publications to publicize their brands and promote sales as well as communicate the culture of company. Normally, the publication of client is classified into internal and outer publications according to the different nature and marketing needs of the companies. The internal publication, subscribed by the companies and their partners, is used to communicate the information and publicize corporate culture. The target of outer publication (also normal publication) is to promote marketing and sale income. Most of people who buy the products can be its readers. It means significant for every firm to conduct their own publication in order to achieve many goals, such as improve the popularity of the brand, promote sale income, strengthen customer’s loyalty toward products etc.
The outer publications have their fixed groups of reader especially some ones facing up to top status customer worth advertising. For example, you will receive the <<SKY>> <<O>> <<AA>>magazine if you watch SKY’s programs and use ORANGE watch or AA acid service. At present, the magazine as mentioned above are the more distinguished publications in Britain with a large number of circulations. The channels of publishing are DM instead of selling at post stations or other normal channels. <<SKY>> <<O>> <<AA>> are all transferred from the publication of corporations with adequate contents, elegant papers, wonderful advertisements. It will be the trend that companies transfer gradually the origin internal publication into highly-industrial magazine.